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"All Aboard: The Custom Copy Train, is Leaving the Station"

Hi There, Custom Copy Corner is designed for the Real Estate Professional desiring a competitive edge.    We can help Realtors and Loan Officers alike. Quick reads with sneak-peaks into the Marketing Vault of  Customized Copywriting You will find Posted Links to Valuable Pertinent Articles:    Today's 2 articles comes from :  The National Association of Realtors,  NAR Report 2021     released earlier this year. Data shows the age groups actively participating in both buying and selling which guides YOU to align your target audience. Thereby getting in front of the group most interested in transacting property in 2021. The Federal Trade Commission, posts this article on Reverse Mortgages on their website,  Reverse Mortgages   This is just ONE example of the research beginnings for a specific marketing material can boost its effect and result in YOU getting more closed escrows. With the right words in front of the right people things change. Copy Corner  encourages being personal
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Copywriting : The act of writing text for advertising or marketing. The product called "copy" is educational and informative. Usually without a call-to-action or CTA. Persuasive copy utilizes emotions to invoke a response. Very effective and very real. Products and services absolutely make life easier, healthier and better. The thing is it's harder than you think. It's not easy to describe exactly what it is that you are selling or what type of service you are offering(unless you do it all day every day) This form is called  "sales copy"   Knowing when to use each type will enable you to have better success when you are writing your next sales campaign.  For the need to read.  Bye for now, Cindy 
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