Copywriting: The act of writing text for advertising or marketing. The product called "copy" is educational and informative. Usually without a call-to-action or CTA.
Persuasive copy utilizes emotions to invoke a response. Very effective and very real. Products and services absolutely make life easier, healthier and better. The thing is it's harder than you think. It's not easy to describe exactly what it is that you are selling or what type of service you are offering(unless you do it all day every day) This form is called "sales copy" Knowing when to use each type will enable you to have better success when you are writing your next sales campaign. For the need to read. 
Bye for now, Cindy 

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